The primary marketing plan for any recently-released software remains the same, regardless of the market the software is trying to appeal to. The software should be released in stages to increase the market potential, rather than as a singular release. Easy access and free support to new customers will be a marketing strategy on its own. Newsletters detailing information regarding your product will also generate interest in the market place.
Releasing And Packaging
In order to realize the highest profit potential, a company needs to release new software in several stages, rather than simply putting out the software as a singular release. A multiple release approach brings down the life span of the developmental stage, while also bringing newer functionality to consumers much sooner. This creates a strong consistency with revenue. Tiered software releases can also seek to increase the market potential. This can involve releasing different versions of a software product, each one designed to appeal to a different group of people.
Loyal Customers
Easy access to support can generate tremendous customer allegiance to a product. Offering employee-moderated forums for customer support, free assistance for any issues that occur during installation, or inexpensive support for problems later on can all appeal to customers. Community-based support can bring people together, give them the information they need, and make them feel as though they are part of something.
Distributing Possibilities
The more available your software is, the larger your customer base is going to be. Sell the product in physical and online stores, as well as offering it as a download on your product site.
Overseas
Bring in a company that prepares software products for the international market. Research international markets and determine which ones would get the most out of your product.
Free Version
A free version of the product can be a great way to build interest, however it should be limited so that it is difficult to crack with piracy methods. Give customers an idea of what they can get by purchasing the full product.
Bundle
If possible, include an older or free version of the software with a magazine that your target market is likely to read.
Offering A Newsletter
A free newsletter built around information and news about your product can really generate attention in the best way possible. Give your current base a newsletter and that will make them interested in your product. Send a similar, but different newsletter to possible customers, one that is more informational-based in its tone and build enthusiasm for the product. Newsletters should be sent out consistently, but you do not want to send out so many that the customer gets annoyed. The customer should be able to have the choice of not receiving the newsletter easily, if they desire to.
Shaun Kirkpatrick
