How To Be An Assistant Media Buyer

A marketing strategy includes an advertising approach. Most advertising strategies involve buying space for ads, whether it be in print, on radio, television or on the internet. Yes, those TV commercials which bombard us while we are watching our favourite shows are bought and paid for by a media buyer. Very few people know what the duties of a media buyer entail. A media buyer is tasked with the responsibility of buying ad space which reaches the intended market without blowing the budget. An assistant media buyer reports to the media buyer, working with her to help her to fulfill her responsibilities. Both media buyer and assistant media buyer likely work in the marketing division of a large or mid-size company. In a small business a general marketing staffer or manager would be responsible for buying media.
Duties
The specific duties of an assistant media buyer vary with the position and whether she is working with a hands-on or hands-off media buyer. The typical duties of an assistant media buyer include buying advertising space in different mediums: radio, print, TV and the internet. An assistant media buyer may work as a liaison between a media outlet and a client, helping the client buy media space or the media outlet to sell the same. Identifying a target market and the optimum way to connect with that market through advertising is also part of the duties of most assistant media buyers.
Qualifications
If you are an aspiring assistant media buyer you will likely require a university degree at the bachelor or master's level. Advertising, arts and business administration are the sought after subject areas. You'll find that most positions require experience in the field of media buying. Internships are popular in this field.
Salary Expectations
The salary of an assistant media buyer varies with the type and size of marketing firm or company she is employed with as well as her experience and relevant education. If you go to http://www.glassdoor.com you can read reports which state that the average salary for an assistant media buyer is $30,000. Incentives such as health care plans, generous vacation packages and flextime in schedules are not uncommon.